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Cases and Places continued
under the photograph should read as follows: fi rst bullet – Expanded and paved parking; second bullet
– More than 150 booths; and third bullet – Open Monday through Saturday, 10:00 a.m. to 7:00 p.m.
The last line should read: Call 555-5709 for more information! Use the concepts and techniques
presented in this chapter to create and format this fl yer. Be sure to check spelling and grammar.
2: Design and Create a Property Advertisement Flyer
As a part-time employee of Markum Realty, you have been assigned the task of preparing a fl yer
advertising lakefront property. The headline should read: Lakefront Lot. The fi rst paragraph of text
should read as follows: Build the house of your dreams or a weekend getaway on this beautiful lakeside
property located on the north side of Lake Pleasant. Insert the photograph named, Lake at Sunset,
which is available on the Data Files for Students. Below the photograph, insert the following bullet
items: fi rst bullet — City sewer and water available; second bullet – Lot size 110
300; third bullet
– List price $65,000. The last line should read: Call Markum Realty at 555-0995 for a tour! Use the
concepts and techniques presented in this chapter to create and format this fl yer. Be sure to check
spelling and grammar.
•• 3: Design and Create a Flyer for the Sale of a Business
After 25 years, your Uncle Mitch has decided to sell his ice cream shop and wants you to help him
create a sales fl yer. The shop is in a choice location at the corner of 135th and Main Street and has
an established customer base. The building has an adjacent, paved parking lot, as well as an outdoor
seating area. He wants to sell the store and all its contents, including the equipment, tables, booths, and
chairs. The 1200-square-foot shop recently was appraised at $200,000, and your uncle is willing to sell
for cash or on contract. Use the concepts and techniques presented in this chapter to create and format
a sales fl yer. Include a headline, descriptive body copy, a signature line, an appropriate photograph or
clip art image, a bulleted list, a decorative underline, and if appropriate, a page border. Be sure to check
spelling and grammar in the fl yer.
•• 4: Design and Create a Flyer that Advertises You
Make It Personal
Everyone has at least one skill, talent, or special capability, which if shared with others, can lead to
opportunity for growth, experience, and personal reward. Perhaps you play a musical instrument. If
so, you could offer lessons. Maybe you are a skilled carpenter or other tradesman who could advertise
your services. If you speak a second language, you could offer tutoring. Budding athletes might harbor
a desire to pass on their knowledge by coaching a youth sports team. You may have a special knack
for singing, sewing, knitting, photography, typing, housecleaning, or pet care. Carefully consider
your own personal capabilities, skills, and talents and then use the concepts and techniques presented
in this chapter to create a fl yer advertising a service you can provide. Include a headline, descriptive
body copy, a signature line, an appropriate photograph or clip art image, a bulleted list, a decorative
underline, and if appropriate, a page border. Be sure to check spelling and grammar in the fl yer.
•• 5: Redesign and Enhance a Poorly Designed Flyer
Working Together
Public locations, such as stores, schools, and libraries, have bulletin boards or windows for people
to post fl yers. Often, these bulletin boards or windows have so many fl yers that some go unnoticed.
Locate a posted fl yer on a bulletin board or window that you think might be overlooked. Copy the text
from the fl yer and distribute it to each team member. Each member then independently should use this
text, together with the techniques presented in this chapter, to create a fl yer that would be more likely
to catch the attention of passersby. Be sure to check spelling and grammar. As a group, critique each
fl yer and have team members redesign their fl yer based on the group’s recommendations. Hand in each
team member’s original and fi nal fl yers.
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