Microsoft Office Tutorials and References
In Depth Information
Identify the respondents associated with a table cell
Exhibit 5.17 PivotTable ribbon
The strength of the preferences in our data is recorded as a simple dichoto-
mous choice— good or bad . In designing the survey, there are other possible data
collection options that could have been used to record preferences. For exam-
ple, the respondents could be asked to rank the webpages from best to worse.