Microsoft Office Tutorials and References
In Depth Information
Who Uses PowerPoint and Why?
Who Uses PowerPoint and Why?
PowerPoint is a popular tool for people who give presentations as part of their jobs and
also for their support staff. With PowerPoint, you can create visual aids that help get the
message across to an audience, whatever that message may be and whatever the format
in which it is presented. Although the traditional kind of presentation is a live speech
presented at a podium, advances in technology have made it possible to give several other
kinds of presentations, and PowerPoint has kept pace nicely. The following list outlines the
most common PowerPoint formats:
Podium. For live presentations, PowerPoint helps the lecturer emphasize key points
through the use of computer-based shows (from a notebook or tablet PC, for exam-
ple) or overhead transparencies.
Kiosk shows. These are self-running presentations that provide information in an
unattended location. You have probably seen such presentations listing meeting
times and rooms in hotel lobbies and as sales presentations at trade show booths.
CDs and DVDs. You can package a PowerPoint presentation on a CD or DVD and
distribute it with a press release, a marketing push, or a direct mail campaign. The
presentation can be in PowerPoint format, or it can be converted to some other for-
mat, such as PDF or a video clip.
Internet formats. You can use PowerPoint to create a show that you can present
live over a network or the Internet, while each participant watches from their own
computer. You can even store a self-running or interactive presentation on a web-
site in a variety of formats and make it available for the public to download and
run on a PC.
When you start your fi rst PowerPoint presentation, you may not be sure which deliv-
ery method you will use. However, it’s best to decide the presentation format before you
invest too much work in your materials because the audience’s needs are different for each
medium.
Need help structuring a presentation or planning for its delivery? See Appendix A, “What Makes a
Great Presentation?”
Most people associate PowerPoint with sales presentations, but PowerPoint is useful for
people in many other lines of work as well. The following sections present a sampling of
how real people just like you are using PowerPoint in their daily jobs.
Sales
More people use PowerPoint for selling goods and services than for any other reason. Armed
with a laptop computer and a PowerPoint presentation, a salesperson can make a good
impression on a client anywhere in the world. Figure 1.1 shows a slide from a sample sales
presentation.
 
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