Microsoft Office Tutorials and References
In Depth Information
Chapter 11: Social Media Magic with Outlook RSS
Figure 11-1:
You’ll find
blogs and
RSS feeds
on nearly
any topic.
Sending SOS for RSS
The technique that lets you use Outlook to keep track of all this changing
information is called RSS, which stands for Really Simple Syndication or Rich
Site Summary or Rapunzel Sings for Suitors. (Okay, that last one’s fake, but if
you’re a fairy-tale fan you know that she did. It worked pretty well.) Outlook
has a separate folder for receiving RSS feeds so that you can organize the
information in a way that you find useful. Generally, you don’t need to know
how RSS works, but it’s good to know it’s available when it’s useful to you.
RSS information is delivered in something called a feed. As appetizing as
that sounds, it’s not very filling. In fact, it’s not even edible. A feed is just a
mechanism for updating information as it changes. Blogs and podcasts usually
offer RSS feeds that allow you to keep track of new entries or episodes.
RSS technology lets you subscribe to information that changes frequently so
that it automatically updates itself. For example, most news organizations
such as the Wall Street Journal and MSNBC offer RSS feeds of their news
stories. When you want to see the latest headlines, you don’t need to open a
website. Just check the RSS Feeds folder to look for any headlines that
interest you. Every time a new story is posted to the respective website, the
story shows up on the RSS feed as well.
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