Microsoft Office Tutorials and References
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You’ll Still Have to Lick It: Printing Envelopes
Going Pro with Hosted Mailing Services
When your business goals drive you to launch
a campaign of mass mailings and e-mail
marketing, Outlook’s built-in tools are a good
enough place to start, but you may want to
consider using one of the fine professional
services that specialize in e-mail marketing. In
addition to making your campaigns look more
businesslike, a professional service can help
you grow your mailing list. Many of the
bestknown e-mail marketing services can import
your contacts from Microsoft Outlook.
Also, your e-mail service provider might cut
you off when you try to send too many e-mail
messages from Outlook at one time. Many
of them do that to reduce the amount of
spam e-mail that goes out from their service.
Their purpose is laudable, but they might
be preventing you from e-mailing important
information to legitimate customers. You may
be able to find the limit on the ISP’s website or
on your bill, but most make it difficult to find. Try
contacting them to ask.
A professional e-mail marketing service can
also make your whole marketing program more
effective with features such as:
✓ E-mail list cleanup to remove people who
opt out, and so on
✓ Statistics on the success of each campaign
✓ A/B testing of different versions of e-mail
copy to see which is more effective
✓ Delivery assurance options to make sure
your messages don’t get blocked as spam
✓ Technical support
Each service has particular strengths that may
or may not suit your specific needs. There’s
no doubt, though, that for many businesses,
e-mail marketing is the most cost-effective way
to improve your business and make long-term
relationships with your customers. Some
wellknown names in the e-mail marketing business
include the following:
✓ Constant Contact at
www.constantcontact.com
✓ Vertical Response at
www.verticalresponse.com
✓ MailChimp at www.mailchimp.com
✓ AWeber Communications at
www.aweber.com
✓ iContact at www.icontact.com
You can find even more by going to http://
directory.google.com and searching
for the phrase hosted e-mail marketing .
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