Microsoft Office Tutorials and References
In Depth Information
ASSIGNMENT 3: GIVING AN ORAL PRESENTATION
FIGURE 8-13
Building a 3-D column chart while populating your table
Assignment 2B: Documenting Your Recommendations in a Memo
Use Microsoft Word to write a brief memo to the CEO of Kuhlman
s Department Store, Harold Kuhlman. State
the results of your analysis and recommend how much of each advertising medium to purchase. From your
analysis, you should have learned that Kuhlman
s must change its marketing strategy from direct mail to be
successful. Your memo should observe the following requirements:
￿
Set up your memo as described in Tutorial E.
￿
In the first paragraph, briefly describe the situation and state the purpose of your analysis.
￿
Next, summarize the results of your analysis and state your recommended action.
￿
Support your recommendation with your Summary of Results table copied from the Excel
workbook. (For a description of how to copy and paste Excel objects, see Tutorial C.)
￿
You should also copy your chart from the Excel workbook into the memo for maximum visual
impact.
￿
In a future case, you might suggest revisiting the Solver analysis at the end of the year to compare
Kuhlman
s actual sales performance with the estimates from the model. If the advertising mix
decisions are successful, Kuhlman
s might want to analyze the effect of increasing its advertising
budget.
ASSIGNMENT 3: GIVING AN ORAL PRESENTATION
Your instructor may request that you give your analysis and recommendations in an oral presentation. If so,
assume that the CEO wants the presentation to last 10 minutes or less. When preparing your presentation,
use visual aids such as PowerPoint slides or handouts that you think are appropriate. Tutorial F explains how
to prepare and give an effective oral presentation.
 
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