Microsoft Office Tutorials and References
In Depth Information
CREATING GRAPHICS
Toothpaste Quarterly Sales
90
80
70
60
50
40
30
20
10
0
Generic
Store Brand
Leading Brand
Natural
January
February
March
FIGURE F-7
Graph with labels
In Figure F-6, the graph has no title and neither axis is labeled. Are the amounts in units or dollars? What
elements are represented by each cluster of bars? In contrast, Figure F-7 provides a comprehensive snapshot
of product sales, which would support a talk rather than create confusion.
Another common pitfall of visual aids is charts that have a misleading premise. For example, suppose you
want to show how sales are distributed among your inventory, and their contribution to net income. If you
simply take the number of items sold in a given month, as displayed in Figure F-8, the visual fails to give your
audience a sense of the actual dollar value of those sales. It is far more appropriate and informative to graph
the net income for the items sold instead of the number of items sold. The graph in Figure F-9 provides a
more accurate picture of which items contribute the most to net income.
Number of Items Sold in June
60
50
40
30
20
10
0
Scooters
Bicycles
Skates
Helmets
FIGURE F-8
Graph of number of items sold that does not reflect generated income
 
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