Microsoft Office Tutorials and References
In Depth Information
Planning your newsletter
Planning your newsletter
Before you get too deep into writing your newsletter, step back and do some
planning fi rst. It can save a lot of hassle later on.
Your biggest challenge will be getting all your words to fi t on the page without
looking too crammed in. You’ll probably start off thinking you have nothing to say,
only to discover later that you can’t fi t it all in!
I recommend that you try to keep your stories to under 250 words. That doesn’t
give you much to play with, but it means you can get more than one story to a
page. This makes the design look nicer, and also means the reader can choose
from a number of places to start reading – people like to hop around a bit when
they read newsletters, and rarely read from start to fi nish. It’s a lot easier to read
four stories of 250 words than it is to read a single story of 1,000 words, too, so if
you want people to read it all, keep it punchy.
If you’re not sure how long a piece of text is, select it as you did when you selected
text for formatting in Chapter 1. In the bottom left corner of the screen, it will say
something like ‘Words: 20/1,531’. The fi rst number tells you how many words you
have selected on screen. The second tells you the total number of words you have
in your document. When you don’t have any text selected, it will display the word
count for the whole document. When you’ve fi nished with your selection, you
can click somewhere else, or press one of the cursor keys to carry on working. Pay
attention to where your text cursor has fi nished up, though.
If you have a story that’s too long, ask yourself whether it could be split into
several different but related sections. Perhaps you have a story about an
outing you’re organising, and can create one section for information about the
venue and another for the timetable. Or maybe you can create a mini-series
of tips, and serialise it across different issues of the newsletter.
Don’t make readers think too hard to work out what the most important aspect of
a story is. It should be in the headline, and should also be in the fi rst paragraph of
the story itself. You need to think from the reader’s point of view: readers are
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