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site several times and don’t find any new information, they may decide not to
come back — which adversely affects your search-engine rankings.
If you are not the most creative of writers, you might find yourself with a bad
case of writer’s block when it comes time to edit your Web site’s contents.
Here’s a bit of fodder that might help you with your next edit:
List new accreditations or licenses.
Talk about new products or services or, at the very least, update your
price list.
Mention any changes to your business including new employees that
you might have recently hired.
Add a recent case study.
Add a few client testimonials
Write an informative article — and make sure that it contains lots of
your keywords.
Post your press releases.
Keeping up with the times
In addition to changing the content of your Web site, you should also check
the site itself periodically to make sure that no glaring mistakes have
surfaced. Among the first things you should check are these:
Make sure that all the links on your Web site still work.
Ensure that any time references on your site are still timely. For example,
if you mention how many years you’ve been in business, you’ll want to
change that reference.
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