Microsoft Office Tutorials and References
In Depth Information
Figure 6-3:
and a page
to your
Web site.
4. Fill in your keyword metatags, using commas as separators.
As you fill in your keyword metatags you might want to keep these
thoughts in mind:
Your keyword metatags should reflect the words that you think people
might use to search for your products or services. Think outside the
box. If you offer great prices you might want to add the word “dis-
count” or “cheap” in front of your product name. Put yourself in
the shoes of your prospect; he will be more familiar with a generic
product name than with a specific product code.
Limit the number of keyword metatags to 25 or fewer. Search engines
do not want to sort through hundreds of words.
5. Fill in your page description metatags.
Your page description is a brief synopsis of the purpose of your Web
site. Here’s where to mention exactly what you do and how you do it.
Search engines often ask for your page description when you submit
your site so be prepared.
6. Click OK to save your changes and return to the Page Manager.
7. Click the Properties link for next page that you’d like to edit, and then
repeat Steps 3-6.
Add metatags (for both keywords and description) for each page of
your site.
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