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Figure 6-4:
your site to
You may only think of the “Big Three” (Google, Yahoo!, and MSN) when
thinking of Web-site submission. However, you can also list your site on literally
thousands of other search engines and directories. Some directories focus
on specific topics that might be applicable to your business; although they
may charge a small fee for listing, they can improve your Web site’s visibility.
Many local organizations also provide directories; Chambers of commerce,
for example, often have a page of links to local businesses.
Getting Reciprocal Links
Submitting to the search engines can get your site indexed quickly, but
without a few incoming links your site may not stay indexed. Reciprocal links help
keep your site indexed for the long term.
When it comes to Web sites, networking isn’t just a software term. Social
networking is an important part of optimizing your Web site. Here’s how
reciprocal linking works. You add links to other companies on your Web site — and
in turn ask those sites to add links to your site. Building the right kind of links
to your site improves your search-engine results.
Search engines love links — especially links from other sites. A link to your site
from another site indicates to the search engine that your site is valuable to
someone else; search engines see this as a sign of quality. The more quality links
you have to your site, the higher your placement is with the search engines.
Unfortunately, cultivating links to your site can be difficult. Talk to everyone
you know who has a site. Ask friends, family, suppliers, and business
associates. Ask your customers. It’s best if the site is somehow related to yours, but
any link (within reason) helps.
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