Microsoft Office Tutorials and References
In Depth Information
Much of the traffic to your Web site will likely come from search engines
and directories. Site Reports provides data on search engines, listing all the
engines that send visitors to your site and top keywords (the words or phrases
visitors typed into search engines to find your site). It’s useful to know
information about the various search engines because that way you can customize
your pages to include keywords that they find attractive. Also, many engines
have services that allow you to pay for preferred listings for specific phrases
and you’ll want to see whether your marketing dollars are paying off.
Knowing the Site Reports
Site Reports capture information about other referring sources. You see not
only what other Web sites are throwing business your way, but also the
specific pages — and even the domain types (.com, .org, .edu) — that people
are using to find you. With that information in hand, you can focus your
efforts. For example, if you are a real estate agent and find that you get more
referrals from title companies than you do from mortgage companies, you
might solicit other title companies to include links to your site.
The site reports focus on two major areas:
Visitors: This measurement tells you the number of unique visitors for
any time period so you can see how many people visit your site by hour
each day, by day each month, and by month each year. Site Reports
count unique visitors and not how many times a visitor accesses your
site. For example, if the same person visits the site at 9:00 a.m., 11:00
a.m., and 4:00 p.m., it’s counted as three visits in the day as viewed by
hour — but only one visit for that day in the month view. If the same
person visits the site on February 2, 14, and 21, it would count as one
visit for that month in the year view.
Page views: This measurement shows you the number of times a page
has been viewed, regardless of the number of visitors.
Although Site Reports come with all three versions of Office Live, only the
original subscriber can view them. Users with Administrative, Editor, or
Reader permission cannot view Site Report information.
To access your site reports, follow these steps:
1. Click WebSite on the Navigation bar of the Office Live Home page.
The Page Manager opens.
2. Click Site Reports from the Navigation bar.
The Web Site Statistics Summary page opens, as shown in Figure 6-5.
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