Microsoft Office Tutorials and References
In Depth Information
Figure 6-5:
The Web
Site
statistics
summary
Web page.
If you scroll down the page, you find all kinds of interesting — and
useful — tidbits about your site. This information is particularly useful if
you’ve been working your little fingers (or other parts of your anatomy)
off trying to get your Web site’s name out to the Internet world.
The statistical summaries include these:
Unique visitors for past 4 months: This graph shows how many
different individuals wandered into your Web site over the course of
the last four months.
Page views for past 4 months: This graph show how many pages
were viewed during the last four months. For example, you might
have had ninety unique people access your site, representing over
a thousand hits on your various pages.
Top search engines for the month: Talk about useful — here’s where
you can see a list of the search engines that your visitors used to
find you.
Top keywords for the month: Here’s where you get a list of the
specific keywords that visitors are using to find your site.
Top referring domains this month: If you’re sharing reciprocal links
with other Web-site owners (see the earlier section, “Getting
Reciprocal Links”) you might want to see whether your efforts are
bearing any fruit. Here’s where you see a list of all the domains that
are sending traffic in your direction.
Top referring pages this month: In addition to having Web site
visitors find you from other Web sites, you might want to know exactly
which pages on those Web sites they used. Here’s where you’ll
learn exactly that.
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