Microsoft Office Tutorials and References
In Depth Information
searches for one of your keywords, the ad you built using that keyword
appears in the search results. The person doing the search can then click
your ad to find your Web site (and that’s when you pay the amount you bid).
In case you’re still scratching your head over this whole concept of pay per
click, adManager makes the entire process amazingly simple by helping you
to do the following:
Create an ad.
Target your ads by specifying the location and language of your
target market.
Determine a monthly advertising budget; after you reach your budget,
your ad stops appearing.
Decide how much to bid on each keyword click. Office Live adManager
provides estimates about the number of clicks a keyword might receive
and the keyword ranking based on your bid price.
Adjust your bid price to get better results.
Suggest keywords based on the content of your Web site.
Receive detailed reports on the keywords attracting the most clicks.
This information helps you identify the most cost-effective keywords.
We’re off to see the adManager Wizard
Now that you are frothing at the mouth in anticipation of all the great new
business you can attract to your Web site, it’s time to get going. Here’s how
you can do exactly that:
1. Click WebSite on the Navigation bar of the Office Live Home page.
The Page Manager page opens.
2. Click adManager from the Navigation bar.
If this is your first foray into adManager, the Welcome screen of the
adManager Wizard opens (see Figure 6-10).
3. Click Start to continue.
The second screen of the adManager Account Creation Wizard appears,
asking you to fill in your vital statistics — including your name, address,
and e-mail address. This should be a fairly easy window to deal with; the
information is already filled in (based on the info you provided when
signing up for your Office Live account). Feel free to tweak it if necessary.
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