Microsoft Office Tutorials and References
In Depth Information
A very simple trick is to make use of relevant sentences in keywords for hyperlinks
and their titles; let's take an example of a products page. A poorly optimized link
would be:
To view our products <a href="products/">click here</a>.
The link has no context and no meaningful information; a more meaningful and
search-engine friendly link would be:
Why not view our
<a href="products/" title="View our Dinosaur Products | Doug's
Dinos">list of dinosaur products</a>
All these small changes do make a difference!
Staying Fresh
Keep content up-to-date! If the content on our website is always the same, or rarely
changes, search engines (and visitors!) will stop coming to the website. Frequent
updates cause the search engines to pay more attention to the site.
Having a blog as part of a website can help keep it fresh, and it's a whole new
area to try to attract and retain visitors that will help promote the main site. Many
businesses are finding it effective to set up company blogs, with posts' content
relating to the business and personal thoughts of some of the executives.
Off-Site SEO
Off-site SEO is a large area, particularly useful for specific keywords to obtain
a specific ranking in search engines. It relies on promoting the website on other
websites, hence off-site.
As we discussed earlier, one of the metrics for a website's position in search results
is its in-bound links. Commenting on websites, blogs, forums, video posts, profiles
and so on with web links can increase a website's ranking. This should always be
done with care, consideration, and courtesy. Spamming websites with comments is a
very bad practice; however, relevant and appropriate comments with a link back to
our site, on relevant websites and articles is a good start. Many companies specialize
in this form of SEO, so if it is something you are serious about, it is worth looking
around to see what they can offer.
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