Microsoft Office Tutorials and References
In Depth Information
For our sample apparel product, let's have a T-Shirt with a picture of a T-Rex on it.
As before we want a short and snappy name, which is also descriptive, so something
like " Children's T-Rex T-Shirt " would suffice. Although we will specify sizes
separately, as variations—I've described this as a child's shirt as we may have some
shirts intended only for adults or children.
We need a useful, description for the shirt, but we don't need to go into as much
detail as with the model dinosaur. I'm going to use:
" Our high quality 100% cotton T-Shirt sports a detailed T-Rex on it, along with a
witty slogan on the back 'T-Rex T-Shirt'. It is machine washable and available in a
range of colors and sizes. " I have purposely omitted the actual sizes and colors from
the description as when we create variations of this product, they will share the
Cost: $ 18.95
As before, we have no real need for anonymous users to be restricted from
purchasing, and we also don't really need the SKU value, and the add to cart link
visibility should depend on if we have the product or if its something we hope to
add to our lineup in the future. Stock control and availability estimate are the same
as with shippable products (as apparel is also shippable!).
We can create variations on these products; the variations have weight and surcharge
provided, and provisions to add any attributes we wish. So we could have:
Colors: Red, Black, Brown and Sizes: S, M, L, XL, XXL. These would probably be
the same cost (so no surcharge) and similar weight. Additionally we could have a
variation that glows in the dark, which would then incur a surcharge.
Getting the Message Across
The description of our product is very important; it should make the product
appealing to potential customers and also cover technical details. It may be useful
to look into professional copy-writing services to get the most out of your product
description. Below are some useful tips and suggestions for professional content.
Be honest, truthful, and accurate —This not only helps building trust with
customers if they know you are honest with your products (particularly
useful for returning customers) but it is also the law in many countries.
(See Trade Descriptions earlier in this chapter.)
Keep the content plain and simple —We don't want a description that
confuses the potential customer!