Microsoft Office Tutorials and References
In Depth Information
Layout and Design Fundamentals
Tip
For more about choosing a professional design for your publication that offers a good
balance of color and layout, see Chapter 4, “Templates and Themes for a Professional
Look.”
The first objective in any publication is to get the reader’s attention. You can produce the
most wonderful, inspiring content possible, but if no one gives your document a second
look, the content isn’t going to have a chance to fulfill its mission. How can your document
capture the reader’s attention?
Use an inviting design that is pleasing to the eye and connects with your content.
Show the reader clearly that the document, site, or file is easy to navigate and
understand.
Demonstrate the value for the reader (“This document shows you clearly”).
Once you’ve got the readers’ attention, your design can help ensure that people keep
reading. If you think back to your experiences in school, remember how your heart sank when
you were assigned a lot of reading in a long, boring book. Nobody wants to read page
after page of uninterrupted text—it just looks overwhelming, and even if the subject is one
we’re fascinated in, we’re likely to tune out after just a few pages. To keep people reading,
make your pages easy to read by employing the following suggestions:
Include headings to break up the text and give the reader places to catch his or her
breath.
Insert photos, charts, diagrams, and drawings wherever appropriate.
Use plenty of white space on the page—don’t ill the page with text. This gives the
reader’s eye a rest.
Some documents you create might simply educate your readers about a specific topic,
product, or service. But many documents include—either covertly or overtly—a call to
action. What do you want readers to do after they read your document? Perhaps you hope
they will side with you on an important issue; maybe you want them to come to your Web
site and buy your product; or you might just hope to reinforce your relationship with the
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