Microsoft Office Tutorials and References
In Depth Information
Layout and Design Fundamentals
reader and affirm their good choices of doing business with you. You can inspire readers to
take the action you want them to take by incorporating the following ideas:
• Say explicitly what you hope readers will do after reading your document.
• Make it easy for readers to take the next step (including your Web address, for
example, or providing a link readers can go to and purchase your product).
• Provide a mechanism—or at least information and an invitation—that enables
readers to follow up with you with any questions or comments about your document.
• Make the call-to-action plain, with a headline (“How You Can Get Involved” or “What
To Do Next”).
For example, Figure 6-1 shows a report that uses a Word 2010 template. In this design,
you can see that white space is used generously to help guide the reader’s eye down the
page. Titles, headings, and the quote on page 2 all help the reader know what the
important pieces of information are and where he or she should read next. When the reader sees
instinctively how to manage the low of information, he or she can relax and take in the
meaning of your message.
Figure 6-1 White space, titles, clear headings, and pull quotes help readers see what’s most
important on a page.