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What Does It Mean to Reuse Content?
The list of possible output goes on, limited only by your creativity and the needs of your
audience or company. The great thing about having this level of flexibility in the content
you create is that you can create a document once and use it many times. And because
we’re all about content consumption right now—meaning organizations and businesses
need to continually update content to stay relevant—being able to share your message in a
variety of ways (without having to go back to the drawing board each time) is a great way
to keep your message consistent and fresh.
What Does It Mean to Reuse Content?
Word 2010 makes it easier than ever for you to add content to your file and save it in such
a way that it can be accessed by others on your team. You can also create building blocks
that can be used in a virtually unlimited number of documents, and save the material you
create in ways that can be seamlessly pulled into other formats as you need them. This is
what we mean by reusing —being able to use content you create in multiple ways and for
multiple purposes.
For example, suppose that you are working on a training manual for new sales associates
that includes general information—perhaps the history of your company and the
biographies of key staff members—as well as specific procedures related to your company’s sales
protocol. First, you might be able to use existing documents to give you some basic content
to work with:
Your company annual report
Sales letters written in the past
Company biographies posted on your Web site
Historical documents that tell the story of your company
Past training materials
Marketing materials used to educate the public about who you are
and what you do
When you work with content your organization has already created and edited, you
are cutting back on the amount of time it takes to prepare the information and have
it approved. If an editor on staff has already corrected your punctuation, for example,
or a department manager has signed off on the way you describe the newest product,
you know that the content is ready to share. Now it’s just up to you to put it in the right
form—such as a brochure, newsletter, annual report, or blog post—and share it with your
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