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The (Almost) One-Click Print Process in Word 2010
(without worrying about printing costs), interactive features (such as hyperlinks), and,
fundamentally, as many “pages” as you need to get your message across. With that said, online
content is limited by the fonts you can use, quality of images, and writing style (online
content should be concise and easy to scan), to name just a few constraints. As you might
imagine, printed content also has benefits and drawbacks. Two of the main benefits of
printed material are that you can precisely control the page layout of printed content, and
your audience doesn’t need to log on to access your publication.
Often, material is adapted for use in both print and online content. When you are faced
with this dual-purpose task, consider setting up some common processes and rules to
ensure that your content best serves each desired purpose. For instance:
Use Web fonts in all online materials, but feel free to use custom fonts for your printed
material. Many marketing departments create consistency among materials by
preestablishing two “required” sets of fonts—one set for online content and another set
for printed works. An easy way to accommodate both sets is to create Quick Style
Sets for each type, as is discussed in Chapter 12, “Applying and Customizing Quick
Styles.”
Include color blocks in online materials (such as for backgrounds or navigation bars),
but omit large color areas from most printed materials. Word helps in this
department by including an option to not print background colors and images by default.
In addition, the added benefit of themes (discussed in Chapter 4, “Templates and
Themes for a Professional Look”) aids in quick color switching.
Show hyperlinks online, but verify that all links in printed materials show the actual
Web address instead of the linked text.
Of course, you won’t always be in charge of the content you work with—you might need to
print online content or print colorful pages in black and white, for example. In this chapter,
all of the primary print options are covered so that you’ll be able to control your print jobs,
regardless of whether you are printing online content or designing content to be printed.
The (Almost) One-Click Print Process in Word 2010
The new integrated Print view in Backstage view is one of the big new productivity
features in Word 2010. Now previewing and printing is easier than ever—you can make print
options changes and see those changes reflected in the preview window. To access the
integrated Print view, on the File tab, choose Print, as shown in Figure 14-1.
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