Microsoft Office Tutorials and References
In Depth Information
Chapter 20: A First Look at PowerPoint 2013
■ Kiosk shows: These are self-running presentations that provide information in an
unattended location. You have probably seen such presentations listing meeting
times and rooms in hotel lobbies and as sales presentations at trade show booths.
■ CDs and DVDs: You can package a PowerPoint presentation on a CD or DVD and
distribute it with a press release, a marketing push, or a direct mail campaign. The
presentation can be in PowerPoint format, or it can be converted to some other
format, such as PDF or a video.
■ Internet formats: You can use PowerPoint to create a show that you can present
live over a network or the Internet, while each participant watches from their own
computer. You can even store a self-running or interactive presentation on a
website in a variety of formats and make it available for the public to download and
run on a PC.
When you start your ﬁ rst PowerPoint presentation, you may not be sure which delivery
method you will use. However, it’s best to decide the presentation format before you invest
too much work in your materials because the audience’s needs are different for each medium.
Because PowerPoint is so tightly integrated with the other Microsoft office 2013 components, you can easily share
information between them. For example, if you have created a graph in Excel, you can use it on a PowerPoint slide.
Or, you can export your PowerPoint presentation into Word as handouts. Chapter 40, “Integrating office Application
Information,” shows you a number of ways that you can share information between office applications.
Most people associate PowerPoint with sales presentations, but PowerPoint is useful
for people in many other lines of work as well. Here’s a sampling of how real people use
PowerPoint in their daily jobs:
Sales: More people use PowerPoint for selling goods and services than for any other
reason. Armed with a laptop computer and a PowerPoint presentation, a salesperson
can make a good impression on a client anywhere in the world. Figure 20.1 shows a
slide from a sample sales presentation. With PowerPoint, you can create a number
of sales tools: live presentations in front of clients with the salesperson present and
running the show, self-running presentations that ﬂ ip through the slides at
speciﬁ ed intervals so that passersby can read them or ignore them as they wish, and
user-interactive product information demos distributed on CD/DVD that potential
customers can view at their leisure on their own PCs.
Marketing: The distinction between sales and marketing can be rather blurred at
times, but marketing generally refers to the positioning of a product in the media
rather than its presentation to a particular company or individual. Marketing
representatives are often called upon to write advertising copy, generate camera-ready
layouts for print advertisements, design marketing ﬂ yers and shelf displays, and